Cold Leads Are Worthless… Aren’t They?
Have you ever purchased any business seeking opportunity leads from a lead generation company before? If so, did you find it a lucrative experience? I bet it wasn’t. You see, if the leads are so fantastic as the lead generation company claim them to be, they would probably go out and build huge network marketing business themselves. Fact is that they make more money selling these leads to struggling network marketers than they could by using the leads to build a downline.
It’s as simple as that. Why would the lead generation company sell the leads if they could explode your business overnight? Most business opportunity leads are worthless. Business opportunity leads are ungeneric, untargeted and in most cases not worth the paper they are written on.
Often times the lead ended up on your lead list because they were trying to claim their free iPhone or DVD player. How effective are leads like that? Not very effective and it actually gets worse. To top it off, most companies resell their leads many times to different marketers. Do you think your lead is going to be happy to hear from you and be really excited about your opportunity when you are the 10th marketer your lead gets a phone call from?
Back to the original question. Are cold leads worthless? Before we answer that I want to classify different cold leads into groups. You have business opportunity leads, as we just examined they are absolutely worthless! Then you have cold leads, just like the phone book. Actually picking up the phone book might be as good as those business opportunity leads you pay big bucks for.
Why? Because everybody is looking for an opportunity, everybody want to increase their human basic needs, health, wealth and love and it doesn’t matter if you’re rich like Bill Gates or famous like Paris Hilton or Britney Spears, whether you like or dislike any of these characters I hope you agree they make a lot of money and are (most of the time) loved. But, still they seek new opportunities to express themselves, to get their message out – and by doing so make more money.
My point is that by leading with the opportunity you are leading with the most generic thing, simply because everything in this world is an opportunity. So are cold leads worthless? Not necessarily, if you find a list of people with an interest in the benefits your product or service provide and forget about the opportunity that comes with it until you close the person into your business.
How can that be done you might ask? Let’s assume you are in the telecom industry, you would ask something like:
“If I could honestly show you a way where you could become more than just another customer, increasing your quality of service, and at the same time, reduce or even eliminate your costs of all your telecommunication services, would that be worth about 35 minutes of your time to find out how to get that done?”
It could be 30 minutes, 60 minutes, 90 minutes depending on how you would handle your presentation part of the equation, but you have just got a super interested prospect in what you have to offer.
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