How To Grow Your Downline
The vast majority in network marketing are trying to grow their downlines by utilizing ineffective marketing techniques. Many business owners wonder what the fastest way to grow a downline might be, and yet the first thing a network marketer starts doing, when joining a company and wanting to make their million dollar enterprise, is making a list of a 100…the very first action of a new home based business owner when they “get into business” which has absolutely nothing to do with techniques that gives you the fastest way to grow a downline.
Next thing you know they are already in the next phase of building their business. You know product examples…you’ve seen it (and maybe you’ve even done some of these techniques yourself over the years)…
1. They buy hundreds or even thousands of business cards.
2. They purchase a ton of product inventory.
3. And of course all the motivational tools, the handouts, audios, marketing dvd’s and what have you. All the “must have” stuff to grow a business.
The list could go on, but this provides us a good starting point.
Everything the network marketing companies offers to grow their representatives downlines, are created to promote their company – not your company. And no, it’s not the same thing. From the parent company perspective it makes a whole lot of sense to use their distributors as free advertisement. Really, that’s the reason they provide you with the opportunity. They need you to talk to people, they need you to acquire customers.
But what’s the one thing that a home based business owner should master? How about how to use marketing pieces and how to deliver messages that will bring prospects to your doorstep instead of you hunting people – become the hunted.
The most important skill a home based business owner can ever learn to use is; How To Be A Better Marketer.
Most people don’t think about becoming a marketer, when they get started in business and become a business owner. But really, that’s what you are. What you should be.
To have prospects coming to you, a very important skill needs to be acquired: Positioning. This is the fastest way to grow a downline. When you learn how to position YOU as an expert in your industry, your business will grow faster than you could ever imagine. This is one concept that becomes really proficient.
This is how huge companies are built. This is how leaders get up on stage every week and do their little “get rich” dance and watch their downline grow by a tremendous amount of distributors.
If you are not making a significant amount of cash with your home based business, you are not able to get on stage to a hotel meeting and after the meeting watch your downline grow. You are not even capable of presenting your business opportunity to a prospect, due to the lack credibility and knowledge – think about it for a second. You want to show someone how he can make a lot of money, and you’re not making any yourself…
Here is how you are going to position yourself and grow a massive downline. The fastest way to grow a downline:
1. Always lead with the product (I know you think you have the best opportunity and your network marketing company have the industry’s best compensation plan seen today – I promise you there will always be a bigger fish. Lead with the opportunity and you lose your distributors when a better paying opportunity comes around, and I promise you there will be one.)
2. Always position yourself. Make your prospects see and feel your passion and show them that YOU are the expert and they should go to you to purchase your product.
3. You have to make your marketing pieces traceable – it’s important that you can locate what’s working and what’s not. You want to know what’s giving you the greatest return on investment, so you can do more of that and eliminate the marketing pieces and activities that are performing poorly.
If you want to build a massive downline, is has nothing to do with bugging friends and family, going to hotel meetings every week and micromanaging your business. It has everything to do with putting the numbers of success in your favor, and you do that by having a large amount of interested prospects approaching you on a daily basis, this is without a doubt the fastest way to grow a downline.
Filed under: Network Marketing
