Marketing Lessson From Winnie-the-Pooh
Do you have an iPhone or an iPad?
If you don’t its not really essential, its just that Winnie-the-Pooh comes with iBooks on an iPhone and an iPad, so you could read it if you wanted to, because it turns out that its actually quite the marketing book – it teaches you a lot.
Let me elaborate.
Before you get into the marketing talk, let’s first read from Winnie-the-Pooh, if you turn to page 21 in Winnie-the-Pooh on an iPhone, you’ll see this:
“One day when he was out walking, he came to an open place in the middle of the forest, and in the middle of this place was a large oak-tree, and, from the top of the tree, there came a loud buzzing-noise.
Winnie-the-Pooh sat down at the foot of the tree, put his head between his paws, and began to think.
First of all he said to himself: That buzzing-noise means something. You don’t get a buzzing-noise like that, just buzzing and buzzing, without its meaning something. If there’s a buzzing-noise, somebody’s making a buzzing-noise, and the only reason for making a buzzing-noise that I know of is because you’re a bee.
Then he thought another long time, and said: ‘And the only reason for being a bee that I know of is making honey.’
And then he got up, and said: ‘And the only reason for making honey is so I can eat it.’ So he began to climb the tree.”
Can you see how beautiful a marketing lesson this is?
You see some people are just walking around, just like Winnie-the-Pooh and suddenly they hear a buzzing noise. It might now be an actual noise, it could be an image advertisement or something that would get them to stop for a second a think about what it means.
You want to create your marketing in a way that catches your prospects attention, and you do that by speaking in terms they understand and obviously in a place were they are walking (not necessarily walking, but present).
Up until this part pretty much all advertising are done just by the book, but if you want to create successful advertising ‘Winnie-the-Pooh’ style, you want to create advertising that makes your prospects climb the tree.
Marketing is not an expense, it’s an investment and it will – if done correctly – bring you a positive return on investment (ROI). Meaning you will get more money out then what you initially put in. However, in order to make sure that happens and to track the ROI of your advertising you want to create direct response marketing ads – create advertising that compels your prospects to climb the tree – right now, get them to take action right away.
It doesn’t matter where you advertise for your business. Always have a clear, strong call to action so you can guide your prospects to take next action that’s in their best interest. It might be to visit your website or to download your free report, or to sign up for your product or service or to join you in business, whatever the next step in the process is – tell them very clearly what the next step for them is and what they can expect when they take that next step (get them to instantly climb the tree).
If you want to see an example of this in action, you might want to check out this link and watch a webinar replay on how to become a $50.000 a month earner from home. Click here to watch the webinar replay right now.
Filed under: Home Based Business
